Consumer demand is best illustrated by providing choices

Activists groups are pushing slower-growing broilers as a higher welfare alternative to modern breeds, but they don't seem to be willing to let consumers demonstrate that they want them at the cash register.  When questioned about what consumers want, Super said, “What the majority of consumers actually want is choice. Slow-grow, conventional, raised without antibiotics – each of these production practices dictate choices about how chickens’ living conditions are managed. And while consumer purchase patterns are based on a variety of factors, it’s clear that single trait genetic ‘solutions’ cannot support or create sustainable food production.”