Cage-free eggs are three times more expensive in Mexico

The escalation of alternative eggs in Mexico, whether they are organic, free-range or cage-free, seems unstoppable. Just a year ago, there were a few brands. Today, there is a great variety.  From the marketing point of view, it has opened the range of supply, consumers can use their judgment and they have a variety to choose from, and companies are given the opportunity to differentiate themselves and have other brands. Not to mention that there are more profit margins as well. Here is where I want to talk about one little detail: the price of these eggs and the margins. What is surprising is that organic, cage-free and free-range eggs exactly cost three times more! While a dozen conventional eggs (packaged and branded) is around MXN21 (US$1) in the supermarket, the others cost a little over MXN60 (US$3).