Ag tech gets a lot of buzz these days — with talk of drones, sensors, data-reading apps on tractors and new genetic engineering tools hot topics in Silicon Valley and recipients of a surge of investment. But the reality is that not much of that technology is yet in the fields. According to AgFunder, while investment in ag tech nearly doubled last year to $4.6 billion from $2.4 billion in 2014, the commercial adoption of new ag-tech products is generally "soft" with farmers agreeing to free or deeply discounted beta trials of new tools but not often buying them for long-term use.
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Green Biz
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