Anti-GMO activistJeffrey Smith admits GMO labeling was never his goal

In a letter sent out yesterday, anti-GMO activist Jeffrey Smith says "Labeling GMOs was never the end goal for us. It was a tactic. Labels make it easier for shoppers to make healthier non-GMO choices. When enough people avoid GMOs, food companies rush to eliminate them. Labeling can speed up that tipping point—but only if consumers are motivated to use labels to avoid GMOs. Although this is clearly a defeat in our campaigns for getting mandatory labeling in the United States, we are still winning the bigger, more important effort to ELIMINATE GMOs from the market altogether."