Beef, for example, has long been “the bullseye of the target for many campaigners” and the effort has successfully resulted in the decline of beef consumption due to negative PR surrounding food safety, environmental concerns and health risks (cancer, cholesterol, etc.). This sentiment created a significant opportunity for Beyond Meat to raise $180 million to develop the Beyond Burger, with backers such as General Mills, the Humane Society of America and Bill Gates. Additional examples of animal product companies dipping in to meatless territory in 2016: Unilever: After originally planning [node:read-more:link]