Millennials are pet food’s future, boomers spending now
The future of the powerhouse pet food market lies with millennials. Consider this comment by David Lummis, lead pet market analyst for Packaged Facts, in a column for Pet Product News: “Much as computers have always been there for them, millennials know only a world where treating pets like fully entitled family members is normal, if not expected … and expensive.” Indeed. Pets being part of the family is as familiar and ingrained for millennials – something they seldom think about, if ever – as are mobile phones, social media and the air they breathe. [node:read-more:link]