Bayer CEO says Monsanto's reputation is a 'major challenge'
Bayer's chief executive acknowledged on Friday that he will face an uphill battle to improve Monsanto's reputation once Bayer completes the takeover of the U.S. seeds and agrochemicals company. "Monsanto’s image does of course represent a major challenge for us, and it’s not an aspect I wish to play down," Werner Baumann told shareholders at Bayer's annual general meeting."Yet we are facing this challenge with all those qualities that have made us what we are today: openness, expertise and responsibility," he added. [node:read-more:link]