A survey conducted by the nonprofit think tank Sentience Institute (SI), in collaboration with Ipsos Group, found that 70 percent of Americans have some level of discomfort with how animals are being used in the food sector and support changes to how animals are raised and slaughtered for food. “The public support we see for these proposals is remarkable,” said SI Research Director Jacy Reese. “Less than 10% of the population is vegetarian, but you can eat turkeys for Thanksgiving and still want society as a whole to shift away from animal agriculture. This is in line with the result that an overwhelming 97% of people see vegetarianism as a personal choice, despite many of them supporting policy change.”Forty-nine percent of Americans polled agreed with this statement: “I support a ban on the factory farming of animals.” Forty-seven percent supported a ban on slaughterhouses while 33 percent supported a ban on all animal farming. And a stunning sixty-nine percent said they think factory farming has become one of the most important social justice issues of our time.